Seen on cartoons, candy wrappers, and store fronts around the world. The advertising giant Beetrice B.E heralded from the Bartlebee Brands candy and sweets corporation. 

Beetrice made her debut in the mid thirties after years of Bartlebee Brands struggling to find their corporate identity. As recounted from the company archives, Marygold Fulch - the daughter of Bartlebee co-founder Aaron Fulch - had visited one of Bartlebees five (at the time) factories and the next night had a dream inspiring her to draw the character that would be known as Beetrice B.E.

From Marygold’s own accounts of the character, Beetrice had an “impish spirit and delightful way of speaking.” Upon seeing his daughter’s drawing, Aaron Fulch knew what needed to be done and in a few months time, after several revisions and renderings, Beetrice B.E was introduced to the public. 

Beetrice was an instant success with the general public, and with Bartlebee Brands making itself a bigger domain in the industry, her face soon could be found at any candy shop around the country. She was so popular, in fact, that Bartlebee Brands began the production and release of Beetrice dolls and small story books, along with small mixed media commercials in which Beetrice would interact with humans and occasionally puppets. In these shorts, Beetrice would typically take on a simple persona, very much being more of a cutout for selling products than an actual character. However this would all change around the end of the 40s.