Bartlebee Brands, Paper Ads
A wall featuring many clippings of advertisements and illustrations for Bartlebee brand with their mascot Beetrice, a humanoid cartoon bee girl wearing a crown and a dress.
Bartlebee Brands Print Advertisements, unknown artists
Shortly after Beetrice’s redesign, a series of print advertisements were created, along with animated commercials that featured this new design. These advertisements were very recognizable for their unique style and color palette, and some of this media would feature the puppets Strawbetty and Seamore Taffadore. According to company interviews, the Bartlebee advertisements were focused on “American values” and they celebrated the life of living in America.
As a company Bartlebee Brands was heavily focused on these above mentioned ideas. Their brand centered around wholesome family values and American virtue. Something that brought in a great deal of support from government programs and helped their company to become a staple of American Life.
An advertisement for Bartlebee Brands cereal, showing two children at a table eating their cereal, a boy and a girl. There is a hand seen from above patting the boy's head. The cereal on the table has a picture of Beetrice on it, with a thought bubble coming out saying "I hear those morning hums". Text below the picture reads "Start your mornings with a buzz".
Bartlebee Brands Print Advertisements, Digital recreations by Pendog Creative Library
A picture of Beetrice, a humanoid cartoon bee girl wearing a crown and a dress, as she is holding an umbrella and with accessories for the rainy weather. She is at a garden, and next to her is an open can of Honey Drops.
A picture of Beetrice as she sits on a small throne with a large bow tied over it. She is in a garden and in front of her are four honey combs with bee pictures on them, one being chipped.
An advertisement for Bartlebee Brands showing Beetrice leading Seamore and Strawbetty, two humanoid puppets, into a fair full of candy and honey. Text reads "A lollipop makes a fair sweeter".
A picture of a torn bag of flower shaped sweets with some spilling out on top of a bee striped platform in the middle of the grass. Two smiling flowers are in front of it.
A picture of Beetrice in a more slim dress and with a braided hairstyle as she stands in front of a bee hive shaped like a little house, with smoke coming from the chimney that leads into a honeypot with the words "Bee's honey". She is holding out her hand and a small bee similar to her lands on it. There are other bee houses in the distance.
A picture of Beetrice B.E leading several small bees made of honey out of a hive and onto a small walkway.
Beetrice flying outside of a honeycomb suspended from the branch of a tree. From the opening of the hive out fly small circular pieces of candy with bees engraved onto them.
Seamore and Strawbetty eating candy from a platter that rests on a blooming flower.
Drawing of a young boy biting into a candy bar. The text says “Crunch” and “No bite quite like Bartlebee”