Beetrice Animation Cels

Beetrice B.E Animation cels, by unknown artist working from Sixer Studios

Later in her lifespan, Bartlebee Brands would redesign Beetrice to have a focused visual identity that would represent their brand. Some accounts allege the redesign was ordered after one of the chair members happened across advertisements that featured Tellie Lectric, the face of Telectrica Innovations. When questioned the official company statement described the new design as drawing on current popular art movements and bringing Beetrice ahead of other advertising characters and into the new era.