Telectrica Innovations Poster

An advertisement introducing the character Tellie Lectric with the tagline “lends a spark to life”. He is a silhouette of a cartoon man wearing a top hat with a lightbulb on top of it. Text under him reads “he can cook, he can clean, he can even move trains. His name is Tellie Lectric and he flows through every wire, lightbulb and railroad on this side of the United States. With our dependable power plants we light up the darkness and ensure that your life is sparkling bright.” On the corner is the company logo, text under says “Brought to you by Telectrica Innovations (1948)”.

Telectrica Innovations Poster, unknown artist

This poster is the earliest known instance of Tellie Lectric in any kind of media. He was created as a mascot for the budding company Telectrica Innovations, and represented the company’s big push into the electrical industry. The invention of Tellie as the face of Telectrica was meant to get the general public excited about the advent of innovation, and the company becoming a big-name provider in the U.S.