Telectrica Toaster

Poster advertising Telectrica's Toaster, showing an illustration of toast popping out of a toaster with more buttered bread on a plate with a knife next to it as well. Over the table is the mascot, Tellie Lectric, a human shaped cartoon wearing a big hat, winking and snapping his fingers. The tagline for the product reads "Toast made in a snap!" At the very top is the text "Our products lend a spark to life and with the premium Telectrica toaster your mornings will be sparkling bright too. With a shining exterior and spiffy heating you'll be making toast in a snap!" At the very bottom is the Telectrica logo.

Telectrica Toaster Advertisement

Telectrica Innovation’s tagline was, “Lending a spark to life”, something that featured in a majority of their promotional material. By making everyday objects seem fantastical, they successfully brought in a large consumer base looking to make their lives more interesting. Of course that is not to say that Telectrica’s inventions stood on image alone. Amongst their peers, their products raced ahead in terms of quality and innovation, at times being years to decades ahead of their rivals.