Telectrica Christmas Advertisement

Commissioned in the winter of 1962 by Telectrica Innovations, this stop motion short was created by esteemed but troubled stop motion animation company Jarble Marble, best remembered today as the studio behind the debatably educational film “Beetrice’s Sugar Spectrum.” Although nowhere near the same scale as that film, this short animation is nevertheless charming. In it, Tellie Lectric helps to light a family's Christmas tree after the lights of other companies fail to work! From any other company this representation of competitors would have been met with legal retaliation, but by this point Telectrica was such a large entity that these insults went unanswered. 

What I find most charming about this episode is how Tellie manifests! It’s so abstract and out of the ordinary to how a character would typically introduce themselves! Fittingly for a character made of electricity, he sure doesn’t feel like he’s from this family's world.